BOTI appoints René Imminga as General Manager amid restructuring

René Imminga appointed General Manager of BOTI Europe

To further streamline our international operations, BOTI is reorganizing its leadership structure. As part of this development, we are pleased to announce the appointment of René Imminga as General Manager of BOTI Europe.

In this role, René will be responsible for the day-to-day management of our European division, with a focus on strengthening our market position across the region. This change also enables CEO Nico Blauw to dedicate more focus to BOTI Global and the execution of our international growth strategy as we continue to expand.

René joined BOTI Europe several years ago as Country Manager for the Netherlands and has since played an important role in driving our growth, including the expansion into German-speaking markets. We are confident that, in his new role, he will continue to build on this foundation and further strengthen and future-proof BOTI Europe.

Larissa Louwman transitions to BOTI Global team focus

In addition, Larissa Louwman, Head of Marketing and Product Development for both BOTI Global and BOTI Europe, will fully transition to the global team. She will remain a member of the regional management committee, but her primary focus will shift to product planning and marketing strategy for BOTI Global’s in-house brands, including Stuffaloons and Doctor Squish.